Westrock Orthodontics, a clinic affiliated with Rock Dental Brands, announced its partnership with college football quarterback KJ Jefferson. The collaboration is the companys second NIL partnership that aims to promote the importance of oral health and a healthy smile, as well as document Jeffersons own oral health journey and smile transformation.

We are thrilled to add KJ to our all-star lineup to promote the importance of a healthy smile, said Westrock orthodontist Dr. Darren Hallums. We are a competitive group of providers that knows first-hand the effect a healthy smile can have on someones confidence. KJ is a well-known athlete and a 4-star football recruit. We couldnt be more proud that he trusts our team.

Jefferson is a native of Sardis, Miss. and a starting college football quarterback currently playing in Fayetteville, Ark. The partnership with Westrock Orthodontics was formed in light of the law passed in July 2021 allowing student athletes to be compensated for the use of their name, image and likeness (NIL).

Im excited to join the Westrock Orthodontics team as its newest patient and student athlete ambassador, said Jefferson. Rock Dental Brands is the states leader in oral health with clinics all over Arkansas and the region, including Westrock Orthodontics in Fayetteville, so I couldnt think of a better partner for me.

We are proud to announce our second NIL partnership and to welcome college football star KJ Jefferson to the Rock Dental Brands team, said Kristi Crum, CEO of Rock Dental Brands. Weve seen an outpouring of positive support from our first partnership with college basketball guard AuDiese Toney. We believe that everyone deserves a healthy smile and we are proud to make an investment in these players that will last a lifetime. We hope that this is another announcement of many as we continue building a star-studded line up of student athletes and NIL opportunities for our clinics and providers.

Westrock Orthodontics is a progressive group of doctors founded on the idea to revolutionize what dental professionals have been collectively striving to achieve for years: growth while providing some of the highest quality patient care possible.

Since founding Burleson Orthodontics in 2006, over 3,000 orthodontists have traveled to Kansas City from 35 countries to learn from Dr. Dustin Burlesons vision to change lives, advance the profession of orthodontics, and support our communities. At last count, the Burleson Orthodontics & Pediatric Dentistry offices have over 30,000 satisfied patients, traveling from cities as far away as Chicago, New York, and San Francisco to be treated by one of our certified orthodontic specialists.

Dr. Burleson is the author of two Amazon best-selling consumer books, Stop Hiding Your Smile! and The Consumers Guide to Invisalign. As a two-time Inc. 500 | 5000 honoree recognized for building one of the fastest-growing orthodontic specialty practices in North America, he was also awarded the American Dental Associations prestigious Golden Apple Award in 2014 and the Missouri Dental Associations Outstanding Dental Leadership award in the same year.

Dr. Burleson writes five professional newsletters monthly, is the director of the Leo H. Rheam Foundation for Cleft & Craniofacial Orthodontics, teaches at both Childrens Mercy Hospital and the UMKC School of Dentistry, and operates a large multi-clinic orthodontic and pediatric dental practice in Kansas City, Missouri.

Dr. Burlesons practices have worked with the prestigious Disney Institute and Ritz Carlton to bring the same wow experience to the smiles of all our patients. Asked what makes his practice different, he quickly replied with a warm smile, Its our people, our culture, and our commitment to do whatever it takes to serve the best interests of our patients and their families, even if that means referring them to a cheaper option in town or to one of our nonprofit foundations when parents are unable to afford treatment at a Burleson facility.