Youve already discovered (perhaps even personally) that the biggest factors that limit advertising results, even for the most clinically qualified practices with the financial means to advertise for full arch implant case flow, are sales related.
Big Case Marketing has pioneered a new way to minimize the risk in All-on-4 / All-on-X advertising by moving complex sale processes, that offices often do not have the time for or the bandwidth to become adept at, to our professionally trained, monitored, and coached Remote Sales Team.
Weve engineered this so that sales become a predictable and simple aspect of your business operation that you dont need to stress about when you commit to major investments in advertising for full arch implant cases. With our Remote Sales Team, you as the clinician, can focus on diagnosis and patient treatment and leave, literally, 98% of sales steps and processes to our professional team. Our full time Remote Sales Team does nothing more then turn prospect phone calls from our proven All-on-4 / All-on-X dental implant advertising into consults and consults into cases (and checks) for your practice.
To illustrate how a Remote Sales Teamfunctions, first have a look at Figure 1. This is the how most implant practices try to manage the complex factors that impact (making or breaking) success with full arch implant cases from full arch dental implant advertising.
Our two key, mandatory for success, sales elements, phone and face-to-face sales are represented by the wings. The fuselage represents the dental implant advertising bringing prospects, consults, and potential cases to the practice. If either wing (or both! ) or the fuselage has an issue, there is no way this plane can take flight with any level of predictability!
While the advertising or marketing company does their best with getting patients to at least be interested in stepping inside the plane., the crew (you and your team selling) is up there on the flight deck managing all the instrumentation and sales steps to get the plane off the ground, flying, and to cruising altitude. Yet, these sales tasks and complex operations arent really in your or your teams area of expertise, theres no manual in the dental profession or dental professional educational system showing you how to fly, and, on top of that you and your team are already wearing many hats and have a lot of other processes and systems under your management. While a few doctors aim to have an implant only practice most owners have mixed practices and are also involved in being the flight crew for other planes in flight at the same time! Is it any wonder that very few implant practice planes ever take off much less soar?!?
Now, have a look at Figure 2. Here, 98% of everything sales related has been moved off your flight deck to a remote team who manages these complex tasks and gets our plane to altitude and keeps it there.
Under this remote team scenario, you no longer need be on the flight deck for 98% of the time(at least for big implant case sales) as your Remote Sales Team is capable of handling 98% of the details and sales processes remotely just as if they were piloting a sophisticated drone via satellite communications.
A little more than 15 years ago, I took stock of my practice and knew it had to change. I had an immense amount of training and wanted to use my advanced skills and attract larger cases. Doing so ultimately meant more professional satisfaction and having a greater impact on patients lives. While dental marketing and dental consulting programs existed, the ethical, no-pressure approach for selling services that I envisioned and felt patients deserved didnt.
I gathered the relevant real world knowledge available on sales and tied it together with the latest behavioral psychology and science of influence research to createThe McAnally System. After more than ten years of use in practices throughout the world, it has became known as the advanced clinicians Secret Weapon for doing their very best and most exciting cases on a routine basis and at reasonable fees. These practices sell ethically and with confidence.
The direct result of 20 years in direct patient care, countless full mouth implant reconstructions personally performed, and a decade ofdirect oversight into member practices in Programs involved in every type of niche dentistry, means a unique and unrivaled perspective on the everyday challenges and opportunities of the advanced clinician.
You are successful and do a lot of things right. Yet, you probably want to move more of what you do in your practice beyond the routine. Whether youre in the insurance model, a fee-for-service model, or a combination of both, this System makes you more fulfilled, more secure, and more successful. You can do more of the cases you truly love and have happier patients.
The McAnally Systemis a proven, ethical, no-pressure approach that provides a REAL SALES PROCESS for doing more of the big-cases you are excited to treat. More than a thousand dentists globally who use the System report that they have:
About Dr. James McAnally My clinical background is more than 19 years at chair-side treatment and I continue to hold an active clinical license. I hold a fellowship in the AGD, fellowship in the International Congress of Oral Implantologists, am a fellow at the Misch National Implant Institute, Member of Omicron Kappa Upsilon, as well as Pierre Fauchard Academy.