It was from these conversations that the idea for Lydian was born a new kind of dental experience that puts patients before profits and leaves customers with not just a healthy grin, but a smile on their face.
I took a year off to do research, meeting with dentists across the country. What I found was troubling. Large corporate chains were consolidating the space, squeezing out local dentists. Patients were unhappy, too. They dreaded trips to the dentist because they were uncomfortable and expensive.