Michael Perry DDSDr. Michael Perry was in private practice for 35 years. He has also been a dental private practice business consultant for the past 19 years. He founded a dental business consulting firm which was acquired by the California Dental Association in 2014. Dr. Perry worked full time for CDA from 2014 to 2018, first as the Director of Practice Management, and later as a Strategic Counselor for The Dentists Service Company. Dr. Perry has also held a number of volunteer positions at CDA including the Council on Membership, and chairmanships of the Dental Benefits Taskforce and Practice Support Center Taskforce. Dr. Perry has coached hundreds of dentists on how to achieve their version of professional success in a changing marketplace.