Dr. Peterson received his undergraduate degree from Louisiana State University in 1982 and completed dental school at the University of Texas Health Science Center located in the world famous Medical Center in Houston. After graduating from dental school, he spent the next 11 years building a private practice from scratch. During those early years in his career, he had many mentors; the most influential during that period was Dr. Omer Reed of NAPILI / PENTEGRA. Dr. Reed taught him the importance of communications in a professional practice.
In 1989, Dr. Peterson was influenced by a master of influence and persuasion; Walter Hailey. Mr. Hailey introduced him to the power of masterminding and was instrumental in his starting two companies that launched two unrelated infomercials, all in a 2 year period while simultaneously building his dental practice. This would be where he really learned the power of DIRECT RESPONSE MARKETING.
In 1990, I picked up Tony Robbins book, Unlimited Power and couldnt stop reading! I attended seminars, listened to and read everything I could with Tony Robbins, Dr. Deepak Chopra, Dr. Wayne Dyer, Dale Carnegie, Leo Buscaglia, Norman Vincent Peale, Napolean Hill, Stephen Coveythe list goes on. In 1994 when I was approached by a coach from Fortune Practice Management, and discovered that the company was owned by Tony Robbins, without any hesitation at all, I signed up!
Tony was an important influence in shaping many of Dr. Petersons core beliefs about personal power and building relationships while deepening his understanding of the importance of leadership and excellence in communications. Combining 4 years of self improvement study with Tonys Fortune Practice Management concepts, Dr. Peterson was able to DOUBLE the production in his private practice and INCREASE THE NET PROFIT to 80% in 12 MONTHS!
With a passion for wanting to reach more people with the principles hed learned, Dr. Peterson moved his family to Austin, TX in 1996, and accepted a Chief of Staff position with a large publicly traded dental company. Within 6 months, he was responsible for a 100% INCREASE in production with the office he lead and contributed to ideas and concepts that were implemented in offices located in other parts of the country.
As the Dental Practice Management sector of Wall street proved to be unsuccessful, Dr Peterson moved his family to North Texas to join a private multi-doctor, multi-specialty group dental practice. He was an integral part in helping this group practice grow to 3 offices and almost TRIPLE DIGIT GROWTH in 7 years!
In 2010, Dr. Scott Consulting began with a focus to help dentists market and grow their practices utilizing marketing services, mentoring and coaching. He retired from practicing wet-fingered in 2014. In 2019, Dr Peterson partnered with a prominent tax attorney (Walter Wilson) to provide tax saving strategies and discovering hidden profits in the dental practice.
Dr. Scott is not only an outstanding dental practitioner, but is also an amazing dental marketer and connector. Working with Scott has enhanced everything that I do. He is smart, energetic and always researching new methods and tools to help dentists grow their practices with the best marketing tactics and strategies with automation. Without hesitation, Dr. Scott is my 'go-to-guy' for marketing and systems expertise.
Dr. Scott is an experienced dentist, whose REAL passion is helping his colleagues massively grow their dental practices through the use of effective, tried-and-true forms of marketing, which includes the correct usage of social media. His premise is that if your dental practice is not online youre missing a big piece of the pie (and hes absolutely correct). Dr. Scott also uses cutting-edge marketing strategies to help drive traffic (people) to the dentist and ultimately to the dental office. When you meet Dr. Scott youll immediate notice and experience his passion and expertise, both of which are contagious!
Scott Peterson is one of the true thought leaders in Dental Practice Marketing. He's well connected with the right people, and works diligently creating synergistic relationships for dentists that are truly WIN-WIN-WIN. That's a win for the dental practice, a win for the patients, and a win for the dentist and his team!! I've worked alongside Scott for over ten years and always follow his recommendations.. they have been cutting edge and thought provoking. The results have been spectacular for both my dental practice, and for my past and current coaching clients as well. I highly recommend Scott and his services.