From our dental hygienists, assistants, lab technicians and office staff, we believe the best customer experience comes from genuine care. It is vital to our entire team that every patient is comfortable, relieved of pain, and that we meets all of your expectations. You and your safety is our top priority.

Traditional dentistry focused on waiting for small problems and historical data shows they become big problems. Unfortunately this approach could be quite costly, and often resulted in a compromised outcome requiring ongoing treatment.

As a graduate and mentor of the prestigious Kois Center for Advanced Dental Studies in Seattle, Dr. Horowitz has created a dental team trained to identify health risks in each of the following systems, assuring that the end result will be a healthy, beautiful and functional smile.

Our patients come first. Our team is here to serve our patients by putting their interests before our own. Decisions and recommendations will be based on science, and we are committed to the highest level of understanding in the science and art of dentistry. The entire team at Carolina Center for Advanced Dentistry is committed to serving you and your loved ones with sincere honesty as well as the highest level of care.

Dr. Jeff Horowitz, a native of New Jersey, pursued his undergraduate studies at the University of Pittsburgh and earned his Doctor of Dental Medicine degree from the Medical University of South Carolina in 1991. Prior to opening his dental practice in Conway, South Carolina, Dr. Horowitz completed an additional year of training in a general practice residency at the Mountainside Hospital in Montclair, N.J. During this year, Dr. Horowitz gained advanced training in all areas of dentistry and general medicine.

In the summer of 1992, Conway dentist Dr. Horowitz, founded the Carolina Center for Advanced Dentistry. For over 20 years, Dr. Horowitz has offered contemporary clinical dentistry to families in the Conway and Myrtle Beach areas. It has been his passionate pursuit to stay on top of new advancements in the fields of cosmetic and general dentistry. A stickler for quality, Dr Horowitz has dedicated himself to continuing education, earning the prestigious fellowship award from the Academy of General Dentistry. To qualify for such an honor, he was required to complete a minimum of 500 hours of continuing education and to pass a rigorous fellowship examination. He is also required to take a minimum of 25 hours of continuing education every year to keep the fellowship. This distinction is shared by only 7% of dentists nationally, further illustrating Dr. Horowitz' level of commitment to providing safe, effective, and excellent results.

Dr. Horowitz has dedicated himself to continuing education, earning him Mentorship status at the prestigious Kois Center for Advanced Dental Studies, and fellowship in the Pierre Fauchard Academy. Dr. Horowitz is also a member of the American Academy of Cosmetic Dentistry, the American Orthodontic Society, the American Dental Association, and the American Association of Dental Sleep Medicine. He is a past-president of the Grand Strand Dental Society, and since 2008, Dr. Horowitz has been an executive board member of the South Carolina Academy of General Dentistry, where he is former president of the organization. Dr. Horowitz has lectured at the Medical University of South Carolina, Horry Georgetown Technical College, Patterson Dental Company, and the Academy for Arts, Sciences, and Technology. Most recently Dr. Horowitz was asked to present at the Kois Center in Seattle, Washington on Laser Crown Lengthening.

Additionally, Dr. Horowitz has been featured in several television news segments, including dental management of the sleep apnea patient on WBTW and WPDE, and in print in The Sun News, S.C. Woman Magazine, and Coastal Business Life Magazine.

Dr. Patricia Carolyn Coleman Lawson ('Cara') is from Lake City, South Carolina. She graduated Magna Cum Laude and received a Bachelor of Science degree in Biology with a minor in Chemistry at the University of South Carolina. Dr. Coleman graduated from dental school at the Medical University of South Carolina in Charleston in May 2012. After her time at MUSC, she completed the Advanced Education in General Dentistry residency program at Georgia Regents University in Augusta, Georgia. The program helped further her education in general dentistry as well as implant dentistry and conscious sedation. She is a current member of the South Carolina Dental Association.

Dr. Lawson grew up in a dental family and has long had an appreciation for the dental field. Her father was a dentist in Lake City, SC for 30 years and currently is the Assistant Director of the General Practice Residency at Georgia Regents University. She ultimately chose a career in dentistry for the sole purpose of helping people--not only by relieving their pain, but also by enhancing their everyday life by improving their smiles. Dr. Lawson loves the teaching aspect of dentistry, which was instilled in her by her mother, an elementary teacher of 35 years. During her time at MUSC, Dr. Lawson was a teaching assistant in both preclinical and clinical classes. Since graduation, she has done yearly cleanings at the elementary schools in Georgetown county and also participated in career day. She hopes that every child will know that they too can dream big and make their dreams a reality.

Dr. Lawson also enjoys serving her community through volunteer work. She has participated in Give Kids a Smile Day in Charleston, SC, as well as Dental Access Day in both Florence and Greenville, SC. She has also volunteered at the Helping Hands Clinic in Georgetown, SC. During her time at MUSC, Dr. Lawson expanded her volunteer work to Africa, where she and a team of dental students and dentists helped the people of both Uganda and Kenya. She loves traveling and giving back to those in need.

Dr. Lawson loves the beach and the water. You will never find her too far away from the coast! In her spare time, she enjoys spending time with family and friends. She is an animal lover of all types, but has a big place in her heart for her adopted kitty, Riggy. Dr. Lawson has two brothers, one residing in Charleston, SC and the other currently in dental school at Georgia Regents University in Augusta, GA.

Dr. Shawna Collins, a native of Greenville, South Carolina, attended Wofford College, where she received a Bachelor of Science in Biology. She earned her Doctor of Dental Medicine degree from the Medical University of South Carolina in 1994, where she was awarded the Sandra K. Thore Integrity Award and the Organization of Teachers of Oral Diagnosis Award. After dental school, Dr. Collins advanced her education by completing a General Practice Residency at Palmetto Richland Hospital in Columbia, South Carolina.

After practicing dentistry for 14 years in Conway as an associate and then a partner in a private practice, Dr. Collins moved to Wisconsin for 3 years where her husband attended seminary. While residing in Wisconsin, Dr. Collins joined the faculty at Marquette University School of Dentistry in Milwaukee where she enjoyed teaching Preservation and Restoration of Tooth Structure to dental students.

In 2011, Dr. Collins and her family moved back to Conway and she joined the faculty at Horry-Georgetown Technical College in the Dental Sciences Department teaching dental assistant and dental hygiene students. Dr. Collins was also the dentist for the Community Dental Clinic, which received a grant from the Blue Cross Blue Shield Foundation to provide dental services for uninsured and underinsured citizens. In addition, she supervised dental students from the Medical University of South Carolina in the Community Dental Clinic.

Dr. Collins is married to The Reverend Jason Collins and has a daughter, Hannah, and a son, Duncan. All are active members of St. Pauls Church in Conway, where Jason serves as Senior Pastor. Dr. Collins is a member of the Order of the Daughters of the King, an organization dedicated to prayer and service. She also enjoys serving in other ministries in the church and volunteering in the community. In March of 2012, Dr. Collins had the privilege of serving on a medical mission team where she provided dental services to the needy in several villages in Haiti.